Hoodle Blog

Four Ways to Interact With Your Homebuyer After You've Converted Them on Your Home Builders Website


Four Ways to Interact With Your Homebuyer After You've Converted Them on Your Home Builders Website

Inbound marketing can be an effective tool for home builders. According to data from Hubspot 42.2 percent of companies using inbound marketing increase their lead-to-sale conversion rate, and 49.7 percent of companies using inbound marketing increase sales within seven months. But what is inbound marketing, and how can a builder use it?

Inbound marketing is the act of aligning online content with your customer’s interests. Builders can do this by developing an online presence through their home builder's website and social media accounts to attract the type of people they want as customers. But even without a large online presence, builders can still use inbound marketing techniques to cultivate leads and get new customers. To prove it, here’s a hypothetical.

How Do I Choose A Good Home Builder Among The Home Builders Available? Part 2

Choose a good home builder

So when you have to choose from several home builders, how can you make the wisest choice?

It is really not as difficult as it seems. Yes, listen to word of mouth. Talk to many home owners in the subdivision you are considering. Talk to home owners in other subdivisions the builder has developed. Keep in mind to listen to them with a grain of salt. There are people who will blame the builder for maintenance issues they are responsible for.

Homebuilders on Pinterest-You've Been Pinned!

homebuilders on Pinterest

Ok, ok, I admit it! I am one of the Seventy million users1 across the world doing it.  I do it as soon as I wake up- sometimes several times a day. I do it in restaurants- I did it on a plane. I love doing it!

I am among the 1.36 million people2 that use Pinterest daily. 

I am responsible for Hoodle's Pinterest page.  What exactly does that mean? After you create your account on Hoodle and upload your wonderful photos, I take those pictures and create a Pinterest board for your company, such as King's Court Builders or Stone Creek Subdivision.  Often, within minutes, someone else using Pinterest will come along and follow your board! They adore you, and being a home builder on Pinterest is one more network used for your company to get noticed!

How Do I Choose a Good Home Builder Among the Home Builders Available? Part1

The question I am most often asked is, “How do I choose a good home builder among the home builders available?" With a great deal of experience gained through project management for spec houses for multiple general contractors, I'd like to share some of the things I have learned with you.


12 Easy Tips to Make Your New Home Photos Amazing

photos of new homes, marketing your work online


I really don't want to say this - I really don't want to - but I will. A picture paints a thousand words. Sounds familiar, doesn't it? Well, the reason you've heard this cliché a million times before is because it's so true! When it comes to marketing your work online, nothing is more important than showing what you have to offer. Taking great photos of your new homes should be the first step toward marketing your business. And if you execute this practice effectively, buyers will discover the images of your work and choose you to build their home!

Will Clearing Clutter Sell Your House Quicker?
clearing clutter sell your house quicker

We have all been inside a house full of clutter.  We look around, sometimes in awe, many times in disbelief, at all the things someone has accumulated. We wonder to ourselves why so much stuff?—and the stuff is what our eyes focus on, rather than the house.  

Do you have too much stuff in your home?  Most people do!  If you have a house to sell, clearing the clutter is a must. De-cluttering will not only help you sell your home more quickly—it will give you peace of mind.

Why Your Home Builder Website is NOT Enough.
homebuilder website online presenceAn online presence needs more than just a website

Many custom home builders are realizing they need a better presence on the web. After the downturn of the real estate market in recent years, builders across the country are rethinking how they market themselves, and getting a better handle on an online presence. Many are having their websites built from scratch; others are opting into free template websites where they can create their own site. Yes, having your own homebuilder website is important, and the site does need to reflect your business’s message and value. However, your website alone isn’t enough.

I’ll explain why in just a moment, but first let’s frame an analogy to help you better understand why you need more than a just website to develop a strong web presence. The analogy isn’t perfect, but I think you’ll get my drift:


A Definitive New Construction Outline to Help You Build Your Next House

new construction outline building a home building a houseIf you're considering building a new home, where do you begin? Follow this new construction outline to help make your experience hassle free, cost effective, and fun.

You have heard of putting the applecart before the horse? Well, that applies to new construction, too. The first step is the least enjoyable, but also the most important. It’s financing. What you qualify for dictates how much home you can buy and what options to include. If you are paying cash, then you can get right to financing the construction of the house with your builder.

Learn How Smart Home Builders Find Their Next Customer

home builders home builders in Champaign Il home building process build a house build a home home builder marketing new construction home


Guess what? I am going to build a house someday! I have never built a home before, and I am not sure where to begin. The thought of this intimidates me, but I will not let fear stop me.

I need to learn all I can about how to build a house. The very first place I will look will be on the Internet. I can log on just about anywhere and find just about anything, including the steps involved in building a new home. 

There are even a few home builders in Champaign, ll., that market their businesses on the Web.  If I fall in love with a home and a local builder that I have seen online, I will choose that company when I am ready to build.  Home builders that advertise on the Internet are very smart because they know where their next customer is searching. Are you one of them?

Can I Build a New Construction Home?

The answer is YES, absolutely

You can build a new construction home. We can help you, and we will. Let's begin with a few key principles. These will help you avoid some common pitfalls.


Six Steps For a Better Home Builder Marketing Plan

 As a home builder, you may have always depended on "word of mouth" as your home builder marketing plan, and if that has worked for you in the past, then that is ok. However, if you have future goals of increasing your business and increasing it quicker, you may need a better home builder marketing plan!