Inbound marketing can be an effective tool for home builders. According to data from Hubspot 42.2 percent of companies using inbound marketing increase their lead-to-sale conversion rate, and 49.7 percent of companies using inbound marketing increase sales within seven months. But what is inbound marketing, and how can a builder use it?
Inbound marketing is the act of aligning online content with your customer’s interests. Builders can do this by developing an online presence through their home builder's website and social media accounts to attract the type of people they want as customers. But even without a large online presence, builders can still use inbound marketing techniques to cultivate leads and get new customers. To prove it, here’s a hypothetical.